Initially, thank you to those whom took part in our annual practice efficiency survey. A healthy 20% of our readers participated providing the survey a/- 3% precision. Instead of simply reporting the "numbers," we are supplying some takeaway points for each concern that you can use to make better choices for your practice in 2010 and beyond.
Takeaway: If you do not have an Associate, you work, not a company. Without an Associate you MUST go to the workplace everyday in order to produce income. As a solo practitioner, you spend the majority of your time operating in the practice and inadequate time dealing with the practice. Thus, little or no growth.
The new era of marketing includes getting the client to come to you in a various way. New marketing needs that you permit the consumer to be your salesperson. You introduce your product and services, then step out of the way and let the customer offer it for you. Doing this needs you to trust what is being said about you and your business. Doing this requires revenue growth strategies that you listen and carry out change when needed. This produces a following of consumers that want what you use and they tell everybody they understand the benefits of desiring your service or product also.
For instance, if we're cutting costs - we don't have to cross the board on our item development. Our status quo technique is typically to cut everything, basing various item budget cuts on revenue or margin contribution of that particular line of product. That's a White and black method.
Whatever your activities are, put them together into your plan and produce target metrics (e.g. number of leads gathered, number of prospects you spoke with, etc).
It's time to actually research your target market. Do you truly understand what your consumers and possible clients want? Do you have a profile that describes your "perfect" customer/client? Or, possibly you wish to broaden out of your present target market and discover new kinds of customers. For example, maybe you're a Coach or Specialist and wish to begin bring in clients who are ready to pay greater costs for your services. Do you know "who" they are and where to reach them? You can't successfully market to them if you do not know all of this important information initially!
We can all succeed, despite the world around us or within us. Our beliefs can make the click difference in between development and quiting - in business and in life.